Bio/Contact
Over the course of my career, I have worked in start-up environments and developed grassroot initiatives to generate awareness as well as drive long-term profitability and growth. I’ve had the opportunity to collaborate with leadership on strategy and vision, and I have been hands-on in management and project implementation. My core strengths include:
+ Defining and implementing impactful marketing and sales strategies that strengthen relationships and promote sales.
+ Developing experiential campaigns and events to educate and engage consumers.
+ Communicating with impact—I am a confident speaker and writer who articulates value and enjoys connecting with others.
+ Translating technical as well as non-technical concepts with ease, cutting through complexity.
+ Establishing standards and procedures to ensure quality and consistency.
Identifying creative solutions that optimize resources.
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I write impactful sentences, create influential content and relish public speaking opportunities. I also brew tasty beer.
As a writer, I enjoy the process of creating narratives and telling stories. Holding a Masters in writing, I understand the power of storylines produced with imagery, metaphor and active speech. Story telling through vivid, lively descriptions for catalogue, fundraising, advertorials, videos, blog posts or informational articles provides readers and viewers the context for understanding an issue and taking action.
To paraphrase the master of brevity Isaac Babel, there is nothing more essential than a period in the right place. Whether writing compound or rather succinct sentences, the ultimate goal is clarity of language, giving the reader the ability to comprehend and act upon the information. I believe precision of expression allows consumers and citizens alike to make decisions. Given the opportunity, I believe my creative talents can be beneficial to meeting the goals of any campaign, company or organization.
Say Hey
larrycoble350@gmail.com
A former Audio Engineer, I participated in product and project teams at Shure Inc. I am a co-founder of the Chicago affiliate chapter of the non-profit 350.org, advocating for the environment and a clean energy economy. In my current position, I have written content for the company’s online retail site and social media platforms, developed experiential marketing programs, sales and customer service strategies and promotional projects at Brew and Grow, a family owned home brewing and hydroponics chain of stores in Illinois and Wisconsin.